This Is Home is a brand-new way for Entergy Arkansas to connect with customers. Instead of relying on flyers or bill inserts, we’ve created a lifestyle magazine and website that blends local culture, family traditions, and everyday routines with practical energy tips. The journey here was about moving from transactional communication to something customers actually want to read and look forward to. It’s fresh, it’s friendly, and it positions Entergy as a trusted neighbor—helping people live well, save money, and feel good about their homes.
